Somera
Status: Livewww.somerabalms.com
Problem
My wife Kiley wants to live in both the ancestral world and the present world. They are the same place to her. She wants to mill flour to make bread for our family, but she also wants a futuristic car with the highest quality metal frame in the world.
Last year when she started buying beef tallow skincare products, she was repeatedly disappointed in the products. Most were full of essential oils, or had poor consistency. After taking a closer look at what she was buying, I told her I thought I could make her something better.
Solution
Somera offers a simple, organic, tallow-based night balm. It is made of grass-fed and -finished tallow, shea butter, jojoba oil, castor oil, beeswax, and honey (all organic). Tallow is said to have been used in the cultures of the ancient Egyptians, the Romans, several indigenous cultures in North America, and even Europe during the Middle Ages. It took a few rounds to get it right, but now Kiley uses this exclusively. Then her friends started asking for some. Then their friends wanted some. And now we sell it.